





Evaluate where your readers already hang out. Substack simplifies email distribution and comments. WordPress.com free gives flexibility and a classic post flow. GitHub Pages or Netlify offer performance and control for static sites. Create a single landing page, a posts index, and a simple About. Keep URLs short, shareable, and human readable, so your earliest advocates feel proud linking to you.
Resist overdesign. Use a free, minimal theme, system fonts like Inter alternatives or native stacks, and generous line height for comfort. Source images from Unsplash or Pexels, credit creators when reasonable, and compress files with Squoosh. Canva and Figma free plans handle headers, diagrams, and thumbnails. Design once, templatize, then reuse. Visual consistency communicates dependability, even when your budget is precisely zero.