Combine a free website or doc builder, a form for email capture, an autoresponder for welcome messages, and a simple analytics tool. Connect them with copy-paste embeds. Keep dependencies minimal so you can change direction quickly. Document each step in public to build credibility, momentum, and useful feedback loops.
Use a clean template, large readable fonts, strong contrast, and a single action button above the fold. Replace jargon with outcomes proven during discovery. Add a short founder note explaining why you care. Remember, clarity outperforms cleverness. Test three headlines with a small audience and keep the winner deliberately simple.
Be transparent about what subscribers receive, how often, and how to unsubscribe. Offer a valuable free artifact, like a checklist or mini-guide, in exchange for email. Deliver it automatically through your free tooling. This builds trust, sets expectations, and trains consistent engagement before the product arrives publicly at scale.